Revaluating

So I've taken the leap to sell online. This is a bigger challenge for me than I ever could have thought. With the World changing so much through lockdown and work drying up I have been revaluating what I do and how I do it.

So with no workshops, gallery presence, residencies or representation in outlets these seemed to be the areas I needed to address.

I considered running my workshops online. With stage fright at the thought of live sessions I recorded them but seeing myself on screen that idea is shelved. If the world does not return shortly to normality I may it it another go! So what else could I do from home? I looked into the few remote residencies that came up but they are not for me either with online meetings etc. I need face to face interaction. I don't know, its all still very new, maybe in time this will be the norm and I will take it in my stride.

One area I thought I could adapt to would be selling my work online so I decided to open up a shop but on examining my work I realised that I don't work in a very commercial way. Obviously I'm not going to be selling huge installations and I think my artwork would only sell to a niche clientele. Analysing my work was difficult and agonising. The meaning behind the work has to be of the greatest importance still and I'm not going to comprise on this but the work itself needed to be for fill certain requirements that I haven't considered before, appropriate for the possible surroundings, its adaptability, beauty, size, time spent in the making as it would need to be reflected in the price.

On considering all these points I have started making work, I'm still using the process of creating in multiples with a couple of changes, I am creating in smaller numbers and I am aiming at creating the pieces as individual works, each being quite different from the last so they can still be bought as small installations but also work in smaller numbers or even as single works.

Selling work has never been a consideration before, if work has sold it was a bonus but really it was the workshops that were my bread and butter and showing in galleries just led it this.

I have always found it difficult to put a price on my work, I've never been able to charge for the time spent it and this is the area I can't adapt, I just take to long making of my work and this can't be justified in the price.